OUR STORY

AMA|Beauty was born from the hands of a dedicated makeup artist with a developed sense of creativity.

Here, we offer you a select range of remarkable products, created to enhance your natural beauty and help you shine, regardless of your chosen style or look.

I'm Alessia, the founder of AMA|Beauty , and our story begins with a dream and a lot of love for the transformation that makeup can bring to everyone's life.

LETTER FROM ALESSIA

I've been captivated by the world of beauty since I was little. I spent my time flipping through my mother's magazines, stealing her eyeshadows and lipsticks. My obsession with the magic of transformation that makeup can bring has grown with me.

This is why I chose to become a professional makeup artist and share my passion through classes, helping others discover beauty and self-confidence. Thus, AMA|Beauty was born.

At AMA|Beauty , we believe in the power of transformation. Every product in our collection is designed to boost your confidence and express your personality easily and effortlessly.

We want AMA|Beauty products to make you feel special and confident every day.

I could talk to you for hours about our exceptional formulas and assure you that our products are designed to be extremely accessible and intuitive, whether you are at the beginning of your makeup journey or are already an expert.

However, what I really want is for AMA|Beauty to become like a family to you. A place where you can find valuable advice, where our products feel like an act of self-care, and where you can feel part of a community dedicated to helping you be the best version of yourself, every day.

I am deeply honored to have you with me on this journey. AMA|Beauty was created for you, with much love and dedication.

With love, Alessia

This story is more than just about products; it's about a personal journey, about community, and about the confidence we want to inspire in each of our customers through AMA|Beauty .